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A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.
It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.
Shocked BBC star Zoe, 47, had happily lived two doors away from him in Brighton following their marriage split in 2016.
But friends say his romance with Nicola is the reason she has moved to Ditchling in East Sussex.
Still others rely solely on paid membership subscriptions.
Opinions and usage of online dating services also differ widely.
However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
A great diversity of online dating services currently exists (see Comparison of online dating services).
Some have a broad membership base of diverse users looking for many different types of relationships.
Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.
In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine.