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JDI will have to pay 6,165 in redress, and it must stop business practices that were said to violate both the FTC Act and a newer law that regulates recurring billing online.
JDI's dating sites would make fake profiles, which the company called "virtual cupids," and have them send computer-generated messages to new users who had created profiles but hadn't yet paid.
It is not as easy to know if the person you're communicating with is being truthful.
According to Inside the Online Dating Industry Magazine, 30 percent of people participating in online dating services are already married or in a relationship.
The only indication that the profile was fake was a tiny logo with the letters V and C.
Read More: Exclusive: Independent Film Vet Ryan Krivoshey Launches New Distribution Company One of the most innovative aspects of this strategy is how the company plans to find those stories.
Krivoshey has partnered with his wife Beata Gutman Krivoshey’s advisory film Grasshopper Global, which builds social purpose campaigns for clients ranging from Disney to the United Nations Foundation, and with Andy Marks’ brand consultancy and production company Marks Entertainment Media.
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